At the heart of your marketing is your overall sales message and value proposition to your customers. Our strategic planners, researchers, analysts, and business staff dig in, discover and communicate the benefits of your products and services. They use all the tools to sell your story and win you customers. They know your market.
They have decades of research, positioning, marketing, analytics and sales experience developing business plans, market penetration campaign strategies, technical content, web content/enterprise solutions, digital platforms, corporate communications, case histories, trade show excitement, articles, technical backgrounders and advanced sales training.
Our goal is to help translate technical jargon into product benefits that can be understood and appreciated by any audience. The real end goal is to grow sales.
You need correct, accurate and timely data to make decisions. Our dedicated industrial market research staff have decades of experience performing in-depth confidential studies for our clients. In order to reduce the risk of undertaking any new or updated marketing program, it is prudent to assess the total situation before launching a revised or new market entry program. Our vast multi-decade experience with extensive research is recognized throughout the industry.
Some of the major research projects we perform for our clients include:
USA Strategies offers industrial technical business development/sales lead generation programs to deliver qualified prospecting opportunities that open doors for your sales channel to pursue. Unique high end decision makers need to be profiled, qualified, pursued and contacted by a real person. We identify key decision makers in your target industry and channels with a commitment to understanding their needs, all while developing their decision making and buying stage profile.
Hiding behind E-mails doesn't work. They must be called.
We have decades of industrial sales and technical experience in facilitating knowledgeable in-depth conversations and uncovering decision makers who are ready to listen. We then immediately report this information back to your sales and marketing management team as a qualified lead. This accelerates your sales cycle, and most importantly brings critical time-management solutions and real time data to your sales growth objectives.
After understanding your needs, our skilled technical writers interface and interpret data with our business, statistics and computer science analysts. We then convert it into targeted marketing language your customers will understand and be interested in.
We are so successful in this realm because we speak the language of the of the engineers and then even on to select media outlet editors. We take technical information and turn it into internal and external documentation and communications, white papers, technology primers, and feature-ready content targeted to the point-of-view of the appropriate decision-makers.
We know the editors and relevant media outlets at the industrial press well. Not only have we placed countless stories in the industrial press in the markets you need to be in, we have frequently been the content advisor for some of the leading industry outlets.
In a world that is “digital”, we help your company stay current by reviewing, vetting, and creating or enhancing innovative website and digital solutions with compelling content and I.T. architecture answers. These are directly tailored to your marketing and sales team’s business issues, budget, and vision.
Whether you’re looking to promote your industrial business and products effectively to the marketplace, launching a market visibility campaign, or specific decision maker outreach, we have the tools and ability to handle your online presence smoothly and efficiently.
We give you more time to focus on what matters most – your customers.
As an example, to learn more on how we comprehensively address your website, content and architecture, click here.
Click here to watch a quick video overview of our digital web, content and architecture services.
Marketing data analytics are measurements of efforts and successes. They depend on collecting data related to marketing actions, and the journey of your audience that converts into buyers.
This can include everything from media campaign data, web traffic info, marketing automation measurement, Google organic/paid reports and CRM output for starts. The ability to collect, aggregate, calculate, and most importantly interpret this information allows insights into what’s working, what can be improved, and the return on the methods. For marketing analytics to be useful, they must be tracked, watched and measured.
Our experienced analysts with vast backgrounds in mathematics, statistics and computer science will guide you through this process. This thorough analysis will give you the tangible results and assessments you need to make future marketing & business plan decisions.
USA Strategies partners with one of the Midwest’s leading enterprise solution providers to address our clients advanced sales and marketing needs through integrating the interchange of information from various business process areas and related databases.
These solutions enable companies to retrieve and disseminate mission-critical data throughout the organization providing sales, marketing managers, and management with real-time operating information to enhance revenue growth. All of these project solutions are created with industry standard tools, technologies and framework around the client’s needs. This provides our committed ability for the client to retain full ownership of the end solution.
We also offer cybersecurity audits and plans exclusively to our client base.
Industrial sales organizations can also be vulnerable to cyber attacks and often do not have the same resources allocated to their training regimen. We offer guidance how sales organizations based in the United States can assess and improve their ability to prevent, detect, and respond to cyber-attacks.
We take the time to understand these things about your business and offer a customized security strategy that fits your specific business needs. Cybersecurity is not a one-time fix. Once we develop a strategy, we continue to partner with you to maintain a strong security posture in the context of an ever-changing cybersecurity threat environment.
Teamwork isn’t easy. Even the best industrial sales teams, with the most well-intentioned colleagues can encounter problems that hinder their collective accomplishments.
With our thirty plus years of industrial sales and marketing support, we are proud to offer our in-house team building talent to dig in and focus on our client’s sales force and management team building. Our custom tiered at-client sessions teach strategies and facilitation techniques for building great teams and creating successful team dynamics. Your staff will develop skills that enhance communication and trust, and align team members around shared goals so they can effectively plan, communicate, execute, and deliver your message.
Our sessions produce great morale, communications, and group cohesion which translates into enhanced sales growth. To learn more about how we do this, click here.
Click here for a quick video on our sales force team building.
Hiring into the right culture and staff retention is important. It’s a challenge to attract, hire and retain the right talented salespeople. Even in the new era of 'ghosting" with younger sales staff, it can really be a time consumer endeavor for your management team. Your human capital is not only the most important asset you have, it’s also the costliest. Hiring the wrong person or manager for a technical sales job can be a very expensive mistake, both from a monetary perspective, but also from an opportunity cost perspective.
Additionally, once you’ve attracted and hired the right person for the job, you need to develop them so they reach their potential. Our 360 degree assessments will help you identify and develop the correct salesperson for your culture, so that you can not only get the most from them, but retain them so your investment doesn't go somewhere else. Click here to learn more.
LinkedIn's CEO recently named communications/interpersonal skills the number one biggest skill gap in the United States for new hires.
Improving interpersonal communication skills makes a difference in all interactions. Collaborating with peers, contributing to team success, influencing individuals, inspiring colleagues, as well as winning new business, and developing existing business are critical with new hires in technical sales forces. These skills sometimes cannot be taught in-house or by sales managers who are not equipped from a time or educational tools standpoint to address this critical investment in new sales staff.
Our in-house coaches help technical sales staff grow professionally on a one-on-one basis. Our solutions based coaching areas of focus are how to network correctly, first impressions, body language, and presentation skills. Our coaches have helped sales professionals from entry level positions, all the way to the C-Suite of Fortune 500 companies.
Click here for more detail on our one-on-one skills training topics.
Click here for a quick video on our technical sales force interpersonal skills one-on-one coaching.
A key part of any marketing and sales program is CRM (Customer Relationship Management). CRM consists of critical tools, processes and metrics to increase sales, improve customer retention, reduce costs and drive operational efficiencies. Our process involves the following steps:
Whether you are starting from scratch, want to take your program to the next level, or are not getting the benefits you need, we are there to help. Our experts can tailor a program that will not only meet, but exceed your expectations.
Before choosing a marketing automation solution, it’s important to do more than define the growth need and outline the overarching goal. You should also examine every process you want to improve in the present as well as the challenges that might arise in the future.
A company that wants to move from email marketing to marketing automation may be motivated by all the research that documents the success of advanced programs such as lead nurturing, lead scoring, or website visitor tracking. These programs typically have a lot of moving parts. The thing is, marketing automation technology is changing and evolving all the time. Purchasing marketing automation technology can be more problematic than shopping for some other technology, like a piece of accounting software.
Many marketing and sales teams seeking new marketing automation technology don’t have a specific checklist of requirements. In fact, they aren’t always certain about what they’re trying to accomplish. It’s a good way to spend a lot of money and possibly end up short. That’s why defining your business goals is the important first step when it comes to purchasing marketing automation technology.
Let our information technology, statistic’s and marketing analytics experts help you do the defining, logic flow, and help you select the right platform for your needs.
USA Strategies is celebrating its second decade in our relationship with Image Base, a full-service high-end video production company in Chicago concentrating on the development of powerful and impactful marketing productions for our technology intense clients. We use fresh ideas and know how to translate technical content into unique videos that define your company’s message.
These videos are designed to always engage, educate and leave a memorable impression with your audience. We also concentrate on the development of a message with a definitive call-to-action result in mind for our clients which integrates into our R.O.I analytics which we report back to you. These high-end video productions always stay lasting in the minds of our customers, their audience and help get the phones ringing when embedded in multiple platforms. Click here for a demo reel.
In the highly digital world, a visual is worth a thousand words. Our design team works with our technical writers to find the best ways to tell your story. Our designers are masters at creating imagery to express your sales message and to reinforce your brand. Their job is not to create pretty pictures, but to bring you a return on your investment. They go beyond typical design to create a strong visual identity and to communicate your message with clarity.
First of all, we have seen a few things over the years. We know what works, and what doesn’t.
Technology is our sweet spot. As a business sales and marketing consultant, we do everything you need when developing and implementing your sales and marketing plan. These may include redefining your go-to-market strategy, choosing your channels, and we introduce innovative ideas to get you noticed in the market place. We also work with you to develop your upgraded business assets, sales force, and offer suggestions to management on the right approach.
Our staff all have field sales, marketing and management experience. We’ve worked in the manufacturing and CPG environments for decades.
Upon client request request, some of our key energetic USA Strategies staff are crossed trained and offer engaging personalities to be dispatched to events (currently Chicago locations only) as an extension of your company to interact with potential customers, and help you grow your business. Brittany and Christine are eager to help and feel free to check out their bios in the "Our Staff" section.
Click here to learn more.
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