Helping Technology, Packaging, and Machinery Firms Grow Their Businesses.
At the heart of your marketing is your sales message. Our strategic planners and business staff dig in, discover, and communicate the benefits of your products and services. They use all the tools to sell your story and win you customers. They know your market. They have decades of marketing and technical writing experience developing business plans, research, digital campaign strategies, technical content, web content, corporate communications, case histories, articles, technical backgrounders, brochures and ads. They excel at positioning, advertising, marketing, and public relations.
And when it comes to launching your new and complex products, they can translate technical jargon into product benefits that can be understood and appreciated by any audience. The end goal is to grow sales. Learn more about our vast talent base in the “Our Staff” section.
Your potential customers look for unbiased, factual information to help them make purchasing decisions. We help you get your story to them. We know the editors at the industrial press. Not only have we placed countless cover stories in the industrial press in the markets you need to be in, we have even frequently been the marketing agency for some of the leading trade magazines and websites.
We are so successful in this realm because we speak the language of the editors and of the engineers. We take technical information and turn it into white papers, technology primers, and feature-ready copy targeted to the point-of-view of the appropriate decision-makers.
For over thirty years we have not only worked for some of the largest research companies in developing their own product and marketing strategies, we also regularly perform in depth confidential studies for our clients.
To reduce the risk of undertaking any marketing program, it is prudent to assess the total situation before launching a new product or a new market entry program. Our experience with traditional as well as web-based detailed research is supplemented by our in-person research. Our knowledge of highly technical markets and international experience can not only reduce risk, but identify new or alternate go-to-market strategies. Some of our major research projects include:
Would you rather earn your competition’s customer base—or sit back while they earn yours?
We gather information on what the key players in your industry are doing and planning, so that you are not blindsided by the competition.
We do primary and secondary research to uncover all the details you need. We compile the data and develop a marketing plan to counter and exceed the plans of your competitors.
As an added level of service, we offer instant web competitor tracking and monitoring to our clients by our skilled analysts. As soon as news hits the streets, you'll know too.
What's the difference between a poor first-time qualified prospect connect and a successful one?
Understanding your customer’s relevant needs and conveying the information they need to hear that provides their solution.
USA Strategies offers industrial technical business development/sales lead generation programs to deliver qualified prospecting opportunities that open doors for your sales channel to pursue. We make a professional introduction of your company to key decision makers in your target industry and channels with a commitment to understanding their needs, all while developing their decision making and buying stage profile.
We have decades of industrial experience in facilitating knowledgeable in-depth conversations and uncovering decision-makers who are ready to listen. We then immediately report this information back to your sales and marketing management team. This accelerates your sales cycle, and above all brings critical time-management solutions to your sales growth objectives.
In a world that is “digital”, we help your company stay current by reviewing, vetting, and creating or enhancing innovative website and digital solutions with compelling content and I.T. architecture answers. These are directly tailored to your marketing and sales team’s business issues, budget, and vision.
Whether you’re looking to promote your industrial business and products effectively to the marketplace, launching a market visibility campaign, or specific decision maker outreach, we have the tools and ability to handle your online presence smoothly and efficiently.
We give you more time to focus on what matters most – your customers.
As an example, to learn more on how we comprehensively address your website and content, click here.
To watch a quick video commercial overview of our digital web, content and architecture services, click here.
Marketing analytics are measurements of marketing efforts and successes. They depend on collecting data related to marketing actions, and the journey of your audience that converts into buyers.
This can include everything from media campaign data to web traffic analytics. The ability to collect, aggregate, calculate, and most importantly interpret this information allows insights into what’s working, what can be improved, and the return on the methods.
For marketing analytics to be useful, they must be tracked, watched and measured. Our experienced staff and analysts will guide you through this process, so you will have the tangible results you need to make future marketing decisions.
In the highly visual digital world, a picture is worth a thousand words. Our design team works with our copywriters to find the best ways to tell your story. Our designers are masters at creating imagery to express your sales message and to reinforce your brand. Their job is not to create pretty pictures, but to bring you a return on your investment. They go beyond typical web design to create you a strong visual identity and to communicate your message with clarity.
LinkedIn's CEO recently named communications/interpersonal skills the number one biggest skill gap in the United States for new hires.
Improving interpersonal communication skills makes a difference in all interactions. Collaborating with peers, contributing to team success, influencing individuals, inspiring colleagues, as well as winning new business, and developing existing business are critical with new hires in technical sales forces. These skills sometimes cannot be taught in-house or by sales manager coaches who are not equipped from a time or educational tools standpoint to address this critical investment in new sales staff.
Our in-house coaches help technical sales staff grow professionally on a one-on-one basis. Our solutions based coaching areas of focus are how to network correctly, first impressions, body language, and presentation skills. Our coaches have helped sales professionals from entry level positions, all the way to the C-Suite of Fortune 500 companies.
Click here for more detail on our one-on-one skills training topics.
Click here for a quick commercial on our technical sales force interpersonal skills one-on-one coaching.
Teamwork isn’t easy. Even the best industrial sales teams, with the most well-intentioned colleagues can encounter problems that hinder their collective accomplishments.
With our thirty plus years of industrial sales and marketing support, we are proud to offer our in-house PSY. D Doctoral talent to dig in and focus on our client’s sales force and management team building. Our custom tiered at-client sessions teach strategies and facilitation techniques for building great teams and creating successful team dynamics. Your staff will develop skills that enhance communication and trust, and align team members around shared goals so they can effectively plan, communicate, execute, and deliver your message.
Our sessions produce great morale, communications, and group cohesion which translates into enhanced sales growth. To learn more about how we do this, click here.
Click here for a quick commercial on our sales force team building.
USA Strategies is celebrating its third decade in our relationship with Image Base, a full-service high-end video production company in Chicago concentrating on the development of powerful and impactful marketing productions for our technology intense clients. We use fresh ideas and know how to translate technical content into unique videos that define your company’s message.
These videos are designed to always engage, educate and leave a memorable impression with your audience. We also concentrate on the development of a message with a definitive call-to-action result in mind for our clients which integrates into our R.O.I analytics which we report back to you. These high-end video productions always stay lasting in the minds of our customers, their audience and help get the phones ringing. Click here for a demo reel.
First of all, we have seen a few things over the years. We know what works, and what doesn’t.
Technology is our sweet spot. As a business sales and marketing consultant, we do everything you need when developing and implementing your sales and marketing plan including redefining your go to market strategy and choosing your channels. We also work with you to develop your upgraded business assets, sales force, and offer suggestions to management on sharing your message with the right audience.
We all have field sales and marketing experience and know this market. We’ve worked in the manufacturing and CPG environments for decades. Share with us your business challenges. Need us in-house for a day or two a week? We do that also upon request.
Click here to learn more about our talented staff.
A key part of any marketing and sales program is CRM (Customer Relationship Management). CRM consists of critical tools, processes and metrics to increase sales, improve customer retention, reduce costs and drive operational efficiencies. Our process entails the following steps:
Whether you are starting from scratch, want to take your program to the next level, or are not getting the benefits you need, we are there to help. Our experts can tailor a program that will not only meet, but exceed your expectations.