Click the small arrows on the right next to each question below to see answer
In the workplace, you are always competing with individuals who "fluff" their resume for interview positions. Anyone can claim mastery of analytics tools, but earning your analytics certification from Google lets you stand out from other applicants with an objective measure of your competency. Because employers can confirm what certifications you have earned with Google online, individuals can't fake having their Google Analytics certificate. This will give you a leg up on other applicants in professional job searches or competition for internal promotions. Feedback from our clients is that an individual with this certificate is valued at more than $10,000 higher than their peers as time of salary negotiation. Don’t be the person who said you were “too busy” to do this as your competition in the workplace takes the job you wanted.
Information on visitor behavior is vital to the success of any website and digital commerce. As a professional, being able to interpret visitor behavior data that Google Analytics gathers is critical for finding out what is working, what isn't, and maximizing performance of websites, campaigns and helps you master the ability to interpret data. For business students, it’s now as important as knowing Microsoft Word or Excel, and the professional of tomorrow will be “dead in the water” without this mastery. If you have taken accounting, math, and basic statistics you will breeze through the program.
It’s self-paced and should take 12- 14 hours total on your schedule. You can start, pause and come back at anytime to work and finish it. It’s free from Google and tied to your Gmail account. If you can complete it in 12 weeks (which is more than adequate) you will get cash as a reward from the company. Please talk to your supervisor about this unique perk. It’s an investment into your future.
Go to https://analytics.google.com/analytics/academy/ to register for the basic course. You will need a Gmail account to sign up.
"The Google Analytics basic certificate provided a statistical data analysis that was beyond my previous limitations. The insights are very useful for understanding web traffic flow and consumer behavior."
"Data analysis is a crucial component when completing extensive market research on topics within all industries. Having completed the Google Analytics certification, I am eager to have established a base for effectively navigating and applying the Google Analytics platform towards any project I work on in the future."
"By obtaining a Google Analytics certificate, it helped me better understand customer behavior, user experience, online content, device functionality, and more; allowing to gain valuable insight on SEO campaigns. The certification gave me the understanding of how to navigate and understand the data provided, and to help deliver better results and create a successful campaign strategy. "