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In the workplace, you are always competing with individuals who "fluff" their resume for interview positions. Anyone can claim mastery of analytics tools, but earning your analytics certification from Google lets you stand out from other applicants with an objective measure of your competency. Because employers can confirm what certifications you have earned with Google online, individuals can't fake having their Google Analytics certificate. This will give you a leg up on other applicants in professional job searches or competition for internal promotions. Feedback from our clients is that an individual with this certificate is valued at more than $5,000 higher than their peers at time of salary negotiation. Don’t be the person who said you were “too busy” to do this as your competition in the workplace takes the job you wanted away from you. Seize the moment.
Information on visitor behavior is vital to the success of any website and digital commerce. As a professional, being able to interpret visitor behavior data that Google Analytics gathers is critical for finding out what is working, what isn't, and maximizing performance of websites, campaigns and helps you master the ability to interpret data. For business students, it’s now as important as knowing Microsoft Word or Excel, and the professional of tomorrow will be “dead in the water” without this mastery. If you have taken accounting, math, and basic statistics you will breeze through the program.
It’s self-paced and now in five sections in the new version. It should take 12- 14 hours total on your schedule. You can start, pause and come back at anytime to work and finish it. It’s free from Google and tied to your Gmail account. It’s an investment into your future.
Go here and register for the basic course. You will need a Gmail account to sign up. Link will take you to Google Skillshop.
"The new updated Google Analytics 4 certification provided an immense amount of information comparing Universal Analytics to Google Analytics 4 which broke down new and replaced features with interactive activities and examples for further understanding. From completing this certification, I now have a basic understanding of how to use digital analytics to grow a business, measure data, and control how it is used. I am looking forward to using the knowledge acquired from this certification to confidently measure and analyze data in the future!"
"Data analysis is a crucial component when completing extensive market research on topics within all industries. Having completed the Google Analytics certification, I am eager to have established a base for effectively navigating and applying the Google Analytics platform towards any project I work on in the future."
"By obtaining a Google Analytics certificate, it helped me better understand customer behavior, user experience, online content, device functionality, and more; allowing to gain valuable insight on SEO campaigns. The certification gave me the understanding of how to navigate and understand the data provided, and to help deliver better results and create a successful campaign strategy. "
"The Google Analytics basic certificate provided a statistical data analysis that was beyond my previous limitations. The insights are very useful for understanding web traffic flow and consumer behavior."