Marketing Research

For over 25 years we have not only worked for some of the largest research companies in developing their own product and marketing strategy, we also regularly perform confidential studies for our clients. To reduce the risk of undertaking any marketing program, it is prudent to assess the total situation before launching a new product or a new market entry program. Our experience with traditional as well as web-based research is supplemented by our in-person research. Our knowledge of highly technical markets and international experience can not only reduce risk but identify new or alternate go-to-market strategies. Some of our major projects have included:

  • Customer satisfaction
  • Sales force and marketing tool research
  • Distribution options
  • Technology assessments
  • Consumer acceptance of new technology
  • Competitive analysis
  • Risk analysis