News

USA Strategies Published Study Expands Definition of Innovation in Packaging Industry

The definition of Innovation varies from industry to industry but a new study brings focus to what it means in the packaging industry. Findings indicate that innovation is not just R&D or new technologies but the development of totally new products and services that satisfy the unmet or even unknown needs of consumers.

 

 

Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen

Google has finally fixed one of advertising’s worst-kept secrets: That advertisers frequently pay for web ads that have never been seen by consumers. Up to 10% of all ads appear in positions that make it unlikely they were seen by human eyes, Google noted in a blog post on Friday.