About Us
USA Strategies, Inc was founded over twenty-five years ago to address the marketing and communications needs of technology intensive clients. Bringing the experience of marketing communications along with a staff of a technical background, the firm has served major corporations with solutions to complex marketing problems. USA has worked internationally for major U.S. corporations in the high technology and publishing industries. In the early 1980′s it expanded into Europe with full partner offices in England and Germany.
USA Strategies Digital, our website and services group, was created in response to the explosive growth and needs of our traditional customers in the digital website marketing world with our strategic online marketing, content creation, web design development, maintenance, SEO/SEM, advertising and domain management offerings. With a comprehensive staff whose business backgrounds range from strategic planning, competitive analysis, online marketing, copywriting, web programming and graphic design, we are ready to create and maintain the latest in business internet solutions.
Business Staff
Patrick P. Yanahan – Vice President of Marketing
Patrick is responsible for all aspects of customer development, strategic marketing, and implementation of programs for our customers. Prior to joining USA Strategies, Patrick spent over a fifteen years as a regional sales and marketing representative in the electronics industry working for firms such as Grayhill, Inc. and Richmar Electronics developing sales and marketing solutions for manufacturing organizations. Patrick holds an M.B.A in Business Administration and a B.A. in Communications from Elmhurst College.
Patrick J. Yanahan – President and CEO
Patrick led in the research of new applications of web-based systems in the marketing process and has testified before Congress on the future international economic implications of the Internet. He has led the company in working for numerous media organizations in the development of new products and strategies. He was also responsible for opening partner offices in Europe and Asia. A speaker and contributing author for many organizations and publications he did his undergraduate studies in Electronic Engineering at the University of Illinois at Chicago, graduate business study at the Illinois Institute of Technology and currently post-graduate work at DePaul University.
Richard Engling – Lead Marketing Copywriter
Richard has worked as lead digital content copywriter in marketing communications for many years now. His assignments have ranged from campaign concepts, corporate communications, direct mail, press releases, sales aids and presentations, speeches, demonstration videos, case histories, articles, technical backgrounders, email campaigns, web content, complete web sites, and special advertising supplements.
Of particular value to our customers, Richard has the ability to quickly understand the design, operation and user benefits of new industrial equipment and technology products. He is experienced in translating the language of engineers into language that can be understood and appreciated by prospective customers – whether the target audience is technical or non-technical in background. His clients have included manufacturers of factory automation hardware and software, manufacturing systems, plastics materials and equipment, electronic components and equipment, scientific instruments, and other industrial products and services.
Richard is often included in clients’ business strategy reviews and is a regular member of the development and presentation teams for our company. He frequently provides project management services. Richard holds degrees from Indiana University, Bloomington, Indiana M.A. and Northern Illinois University, DeKalb, Illinois B.S.E.
George Mitchell – Director of Market and Competitive Intelligence
George has vast multi-decade experience in the technology marketplace and has unique skills in customer positioning, sales, marketing, and competitive intelligence. George has served key roles as Sales Manager and Vice President at such firms as RCA, Motorola, BRK Electronics, NEPCON, Power-One, Sager and Advacom. George holds a BSEE from the University of Pittsburgh and a MM from the Kellogg School of Graduate Management, Northwestern University.
Joyce Winer – Written and Health Care Communications
Joyce develops brand positioning, marketing, advertising and fundraising communications for businesses, associations and non-profit organizations.
At J. Walter Thompson in Chicago, she led a group in creating branding messages, and integrating those messages in print, TV, and radio advertising of new and existing products for Kraft Foods, Sears, Gillette and Marsh & McLennan. At Ted Bates in New York, she developed product re-branding initiatives and advertising for Colgate-Palmolive and Playtex.
She has created key messaging and communications materials to increase awareness and revenue for numerous organizations, including the American Dental Association (ADA).
With USA Strategies Digital, Joyce has served has served as creative director to develop branding and communications for various companies in the engineering and technology industries. Joyce has received numerous awards for her work. Joyce has a B.S. in communications from the University of Illinois at Champaign-Urbana. She has holds an M.F.A. from the University of Iowa Writer’s Workshop.
Programming Staff
Frank Filippi – Manager of Technology Development/Chief programmer
Frank specializes in Web Design and Search Engine Optimization, bringing experience working with facilitating data requirements and analysis, code development and optimization, system and data management, along with automated and manual testing of mid-size to large sites. As the lead programmer, Frank has worked with clients in all stages of their web development cycle. He has created companies’ first sites, provided search engine optimization, integrated the sites with back end systems, and implemented support systems to handle the website growth.
Frank has worked for over twenty years in the computer field. He has experience as project manager for two Web development firms prior to the working with USA Strategies, Inc. Frank holds a BA in accounting and computer science from North Central College.
Glenda Henderson – HTML/CSS Designer, Project Manager, Senior SEO Analyst
Glenda has been working with USA Strategies, Inc for the last five years. As a member of our team she has been responsible for organizing and managing our SEO and website development projects. She specializes in initial site evaluation and helps guide our team as we work to create a search engine friendly site your customers can find easily.
Prior to her work with us, Glenda worked in the field of education and computers. She graduated with a BA in Education from Indiana University and holds a Masters of Fine Arts in Education from the University of Illinois. Her interest in computers and education prompted her to acquire an additional 60 graduate hours beyond her Master’s Degree.
Dimitri Paireli – Flash Developer and Technical Project Manager
Dimitri’s technical skill set includes experience with Flash Action Script, Flash Design, Java, Html related technologies, Delphi and PHP. Dimitri spent 3 years coding Flash Action Script movies for a British Company, as a Java developer he worked on a team in charge of developing part of a portal for BMW Software. He has used Hibernate (Database), Spring (Container), Struts (JSP – End user interface),and Saxon (XML Parsing). He has extensive experience with the implementation of CMS (Content Management System) packages.
His academic achievements include prizes at the International and National Olympiades in Mathematics and Informatics.
Art Staff
Joe O’Connor – Design Director
Joe has practiced graphic design in the Chicago area for over twenty years. He has extensive experience as senior designer and vice president at a variety of design firms. He has been involved all aspects of running a design firm, including project management, pricing and presentations. Beside his studio experience, he has held design positions at the American Bar Association and the University of Illinois.
A member of the Society of Typographic Arts, the American Institute of Graphic Arts, the Art Institute of Chicago and the American Center for Design, Joe earned a B.A. in Graphic Design from the University of Illinois and completed graduate courses in Design Management at Northern Illinois University.
